CONTENT MARKETING
Content marketing involves creating and sharing valuable content to attract and retain a clearly defined audience and ultimately drive profitable customer action.
We develop a content strategy that positions your brand as an authority in your industry.
Our services include:
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Identifying topics that resonate with your target audience.
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Creating various content types, such as blog posts, videos, and infographics.
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Distributing content across appropriate channels.
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Measuring engagement and adjusting strategies accordingly.
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Our content marketing efforts aim to educate your audience, build trust, and guide them through the buyer's journey.
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Content Strategy
A content strategy should be the first step when creating any content. This will inform the content you create to ensure it’s in line with your customers' needs. By identifying your customers' journeys, pain points, and FAQS, we’ll create a robust content plan that identifies topics and themes relevant to your target audience.
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Blog Posts and Articles
Throughout their customer journey, your customers are looking for informative, educational, and entertaining content that addresses their specific topics or questions. Having a robust blog with relevant and consistent articles will not only help with the Google Gods but also build trust and authority with your customers.
Landing Page Copy
Landing pages effectively deliver a focused conversion point, i.e., get your customers or clients to do just one thing. Usually, they include one call to action such as ‘sign up for xxx offer’ and typically have minimal navigation elements or distractions. This keeps users focused, so you can funnel them to where you want them. For example, your email list :-)
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Website Copy
The copy on your website should be optimised for search engines and provide relevant, helpful information that reflects your brand and tone of voice. Ensuring your website copy is on point will put you on the good side of Google and provide a compelling customer journey.