SOCIAL MEDIA
WHAT IS SOCIAL MEDIA MARKETING?
Social media provides a large and diverse user base, making it an excellent channel for increasing brand visibility and awareness. While it’s open to anyone to use for marketing purposes, it’s essential to approach it with a well-defined strategy to maximise its effectiveness. Social media marketing is a dynamic field that evolves with changes in platform algorithms, trends, and user behaviour, so it's important to stay updated and adapt strategies accordingly.
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SOCIAL MEDIA MARKETING SERVICES
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Social Media Strategy
We can help create a comprehensive plan that outlines the goals, target audience, content strategy, posting schedule, and key performance indicators (KPIs) for any sized social media campaign.
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Content Creation
We can create engaging and relevant content such as text, images, videos, infographics, and more!
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Profile Setup and Optimisation
Need to start from scratch? We can help you set up your profiles, ensuring brand consistency and best practice.
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Community Management
We can assist with managing interactions, comments, and messages on various social media platforms to maintain a positive brand image and engage with followers. We can also help with social media listening and monitoring social media channels to track mentions, comments, and sentiment about your brand which helps you respond to customer feedback and market trends.
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Influencer Marketing
We can help identify and collaborate with influencers who have a relevant and engaged audience to promote products or services.
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Analytics and Reporting
It’s important to monitor your social media performance but sometimes it can be tricky to know which metrics matter. We use various tools to track the success of campaigns and make data-driven decisions.
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Content Calendar Management
We can help set up your planning and scheduling of social media posts in advance so you can maintain a consistent online presence.
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Social Media Training
Need to upskill your team? We can provide training to businesses or individuals on how to effectively use social media for marketing purposes.