Favourite Child is a creative marketing agency based in Australia, built from a genuine love of marketing. We offer digital marketing support for brands and businesses that are busy doing what they do best and need someone they can trust to take care of the marketing side of things.
Hi, I’m Annette—and that’s me with my dog Sandy, back in 1983. Even as a kid, I was drawn to storytelling, make-believe worlds, and figuring out what made people tick. So it makes sense that I found my way into marketing.
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My career started at Warner Music, where I developed marketing strategies for music DVDs (yes, those!). Landing that role so early on felt like a dream—I loved music then and still do, so working at a label was a real win.
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After that, I joined MTV and helped launch Vh1 in Australia. That’s where my love of content really came to life.
Over the next couple of decades, I worked at another record label, spent time at a major publishing house, and built a freelance marketing career supporting local film festivals. One of the highlights was designing and running a digital marketing course for up-and-coming marketers.
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At the core of everything I do is a love for storytelling, sharing what I’ve learned, and building real connections.
I see marketing as hands-on work. It’s about stepping into someone else’s shoes, understanding what they need, and offering something that helps.
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Not sure where to start? Hit the contact button below and let’s have a chat.