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SEARCH ENGINE
OPTIMISATION (SEO)

WHAT IS IT?

Search Engines have one job - to provide users with the information most relevant to their intent. Search Engine Optimisation (SEO) is how businesses ensure they keep the Google Gods happy. 

HOW CAN WE HELP?

SEO Audit - By doing a thorough audit, we can highlight any issues that might be affecting how you rank on search engine results pages (SERPS). This can include things like duplicated content, broken links, site speed, etc. Search Engines consider all of this in the nanosecond before they deliver their results. 

Keyword Research - Understand what words and phrases your customers use when searching for your products, services, or information. 

 

This is important so that you can: 

  • Optimise your website content to increase your chances of ranking higher on search engine results pages (SERPS). This will improve your visibility and lead to more traffic to your website. 

  • Get an edge over your competitors. By learning what words and phrases they are targeting, you can refine your strategy and look for gaps. 

  • Identify topics and themes that resonate with your target audience so you can build a solid content plan. 

 

On-page SEO - On-page SEO focuses on optimising all of the ‘on-page’ elements of your website, like copy, tags, descriptions, headings, URL structure, etc. Search engines look for specific keywords or phrases in specific places; this is a critical part of SEO and ensures your content is not only valuable and relevant for search engines but your website visitors as well. 

 

Local SEO -  If you’re a local brick-and-mortar business or provide local services like a dentist, florist or tradie, then we can help attract more local customers by making sure you appear prominently in search results when people are searching with a particular geographic area. 

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