Thoughtful strategy. Human storytelling. Work that makes sense.

Hi, I'm Annette, the human behind Favourite Child. I work with arts and cultural organisations, education providers, community groups, and purpose-led businesses to help them clarify their story, strengthen their digital presence, and build marketing that feels aligned and effective.

My work sits across strategy, content, and campaigns. From shaping brand voice and user journeys to building lead funnels, paid media, and digital systems, I help turn complex ideas into clear, considered communication.

How I work is as important as what I deliver. I value collaboration, care, and clarity. I take time to listen, ask the right questions, and build work that supports people rather than overwhelms them. No unnecessary noise, no performative marketing, just thoughtful, well-made work that connects with the right audience.

Favourite Child is for organisations who want strategy with soul. Work that sounds like you, moves at a sustainable pace, and leaves things better than it found them.

Curious conversations welcome.

"I have known Annette for more than 20 years. I had the pleasure of working with her at Warner Music Australia, and now we are working together again on Oxford Creative Academy. Annette has extensive industry experience, and she has the ability to understand and communicate complex messages. She also excels at delivering messages and strategies that effectively reach the target audience. To top it off, Annette has a "get-the-job-DONE" attitude that makes her an asset to any team!"

- Matt O'Connor, Oxford Creative Academy

Thoughtful strategy. Human storytelling. Work that makes sense.

WHAT MY CLIENTS SAY...